If you went to the Consumer Electronics show in Vegas this year, you were treated to a veritable head-spinning array of IoT devices, the likes of which most consumers have never seen. There were devices that could control your lights, your locks, your music, your television, adjust your TV screen, fix your thermostat and even a refrigerator that sold for a cool 5K and could tell you when you were low on eggs and milk.
The “wow” factor was there, but once the consumers began to tally the actual cost and compare it to whether or not the device was going to save money or save time, the apathy set in. It was quite likely still amazing, but also simply too costly for many of the would-be users of these amazing toys and tools.
Once consumers begin to tally up whether or not the device can save them money or time, where it will begin to translate into real savings, they simply fall off the band-wagon for many IoT devices.
Brilliant employees of smart companies and outstanding intellects have created multiple pieces of the smart home puzzle, each of which fits into a particular room or a specific arena. The smart home or the home of tomorrow is something that every consumer purportedly wants and is looking forward to, until they see the cost that may be involved,
The pieces thus far, according to Tech Crunch, not been suitably connected in such a way as to empower the average consumer – and perhaps to make them worth the hefty price tag.
The consumers of smart devices appear to be perhaps, smarter than the device and are comparing what it has to offer to the cost and, considering that it will take a very long time, if ever for these devices to begin to pay off.
That is coupled with another problem. In many cases, the average consumer today, when told that a specific thermostat can save them money, were apathetic because they honestly did not know how much they actually paid per KwH for electricity!
Is the average smart home consumer therefore apathetic about new tech? The answer seems to be a resounding “yes.” The reason for that may not be that they are concerned about security or concerned about cost, but simply that they don’t know what it has to offer or they’ve been underwhelmed by IoT devices in the past.
The issue seems to be whether home tech IoT will be slowed by this consumer apathy. The results seem to say no.
Despite more than 40 percent of people saying they didn’t feel that home tech IoT was secure enough or ready for them to use, and that they had wide concerns about them, the new devices are literally flying off the shelves.
In fact, despite more than 40 percent of people saying the devices were too costly to be concerned with just yet, many companies are making these new connected devices standards in their home heating and air conditioning and other products.
That means that you’re getting it, whether you want it or not.
Reality says that manufacturing and big business often scratch each other’s backs.
Even if you don’t want that new connected thermostat, the reality may be that companies are using them in the new heating boiler/furnaces on the market and there simply isn’t another one available.
Simply put, the average smart home product designer may see a vast array of apathetic customers, but despite that, most IoT can be sold to the customer without ever having to approach the customer, so apathy may not be the problem that companies believe it to be.
Where do you stand on this as a consumer? Perhaps you work in the ‘white-goods’ / consumer sector, if so it would be great to see your comments below.